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B2B Marketing: Can I Put B2B in a Resume?

It is important for salespeople in the business-to-business (B2B) sector to demonstrate their experience in the field. In your resume, you can describe your experience in B2B sales, your skills, and more.

You can increase your chances of finding the desired position in B2B sales by learning how to craft a strong resume. We provide tips, a template, and an example of how to write a resume for a B2B sales role in this article.

The B2B Sales Resume: What Is It?

Business-to-business sales resumes are used by sales professionals to describe their experience in B2B sales, which are sales between businesses. A B2B sales representative develops relationships with clients in order to sell them a product or service in person, via email, and over the telephone.

It is also possible that they will use marketing techniques, such as social media marketing, in order to attract clients. The purpose of a B2B resume is to highlight these skills and experience, and B2B salespeople may use one to document their career history or to pursue new opportunities.

Resume Writing for B2B Sales

It is likely that you will have a variety of skills and experiences to include in your resume as a B2B sales representative. The following steps will guide you in writing your B2B sales resume:

1. Demonstrate your sales experience

Describe your work experience as an important component of your B2B sales resume. By doing so, you will be able to demonstrate to potential employers that you are qualified. You should select experiences that are relevant to the position you are applying for, and then list each position, company, location, and the dates of your employment.

The job descriptions should be listed in a bulleted format under each entry. Consider quantifying some of your descriptions with performance metrics, since this can provide tangible evidence of your expertise to prospective employers. As an example, a bullet point in a description could be, “Used pitching and communication skills to acquire 15 new clients, which increased sales by 10%.”.

2. Your contact information should be provided

It is important to begin your resume with a clear listing of your contact information so that potential employers will be able to get in touch with you. An effective way to do this is to place this information in the header at the top of the page. In the contact information section of your resume, you should provide your name, address, phone number, email address, professional portfolio, and website URL.

3. List your skills

Listing your skills is a great way to demonstrate to prospective employers that you possess the qualifications to succeed in a B2B sales position. It is possible to include both hard and soft skills in bullet points. Your B2B sales resume should include the following hard skills:

  • Data analysis
  • Cold calling
  • Marketing
  • Sales pitch execution
  • Sales software

You might consider including the following soft skills:

  • Organization
  • Communication
  • Persuasion
  • Active listening
  • Time management

4. Summarize the main points

The purpose of a summary statement is to summarize your key skills and experiences. The most common place to place these statements is near the top of your resume, below your contact information. You should include a few brief sentences in your resume, as well as an objective to indicate what type of work you are seeking.

5. Certifications should be added

Last but not least, adding relevant certifications to your resume can demonstrate to employers that you are committed to investing extra time and effort in your career development. It is recommended that B2B sales representatives obtain at least one of the following certifications: Certified Professional Sales Person (CPSP), Certified Sales Professional (CSP), Certified Inside Sales Professional (CISP), as well as other certifications in the fields of sales, business, and marketing.

6. Give a brief description of your education

Describe your educational background in an education section. Employers may require a degree in sales, business administration, or a related field, so providing your educational institution and degree may indicate to potential employers that you meet their hiring requirements. Additionally, you may wish to include any relevant training or honors that further demonstrate your competence.

Resume Writing Tips

In writing your B2B sales resume, you should keep the following tips in mind:

1. Thoroughly proofread

Make sure that your contact information is correct and that you don’t have any small spelling or grammar errors. You may also wish to ask a mentor or friend to review your resume and provide suggestions for improvement.

2. Use strategic keywords in your content

By including the right keywords on your resume, you can increase your chances of being noticed by potential employers. You can find these keywords by reading the job descriptions you are interested in and looking for important words or phrases mentioned in job descriptions regarding necessary skills or responsibilities. A recruiter is more likely to notice your resume at a glance, through a search engine, or on a job posting website if you include these keywords in your resume.

3. Format your writing in a professional manner

Formatting your resume strategically is one way to make it appear professional. Fill in gaps and white space by adjusting the font size and line spacing. Your resume will look more professional and visually appealing if it is formatted cohesively throughout.


A B2B Sales Representative is a sales professional who seeks to build relationships with corporate decision-makers and sells products and services. It is important to note, however, that the duties of a B2B Sales Representative vary from company to company. In addition to aligning the daily workflows, and activities, engaging leads through the web, mobile, email, social media, and more, conducting research, making sales calls, sending follow-up emails, and requesting meetings with clients, there are certain core tasks listed on the B2B Sales Representative Resume.

The ideal candidate for this post will be passionate about their work, and show tact and respect with their social media profiles; they should also possess strong selling skills and good communication skills. It is also essential to possess knowledge of social media tools and be capable of exceeding sales targets in order to succeed in this position. Most job applicants possess a marketing or sales degree.

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