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Color Psychology in Marketing

Marketing still needs to understand color preferences, even though they are subjective. When it comes to the colors that male and female shoppers like or dislike, there is often a divide between them – making your marketing strategy much more effective.

Blue is the most popular color overall. Blue was voted the most popular color by 232 people from 22 countries in a survey conducted by JoeHallock.com.

Based on gender differences, blue was far more popular among men than among women in the study. Men listed blue as their favorite color almost 60% of the time, but women listed it as their favorite color just 35% of the time.

The color purple was also a major difference between genders. Men did not even choose purple as their favorite color, while 23% of women did. Furthermore, 14% of both men and women listed green as their favorite color, while 5% of both men and women listed orange as their favorite color.

Women’s color preferences compared to men’s

Why color gender divide matters in marketing

It is possible to use color psychology to determine which hues might make your brand stand out and which ones might increase the likelihood that customers will buy from you. It has been shown that 60% of the time, a person is attracted to a message solely based on their color. In addition, 80% of people can recognize a brand by color alone.

If you visit your local grocery store, you can see the predominant colors in various industries. You can observe the colors used most often on the packaging, as well as in-store signage, while you walk through various aisles of the store, to get your attention and entice you to buy the products.

Colors most commonly associated with brands

The top 50 brand colors were determined by analyzing 456 brand colors. In the study mentioned above, Archer assigned each a Crayola Crayon color, but the 10 most popular colors were as follows:

·        Black/Almost Black

·        Blue

·        Red

·        Orange

·        Yellow

·        Purple

·        White

·        Gray

·        Green

·        Brown

Regarding brand colors, it’s important to remember that it’s not a popularity contest. As you research the meaning of color, you may find that a less popular tone like orange, often noted for warmth and energy, is suitable for your logo, packaging, or marketing collateral. Likewise, although yellow wasn’t identified as a commonly preferred hue in the study, it’s one of the most attention-getting colors, second only to red.

Another factor to consider when you choose colors for your logo, website, or marketing materials is your unique audience, whose preferences may differ from those of other studies. Since choosing brand colors is part preference and part science, your favorite colors might be ideal for your brand.

Conclusion

More than just aesthetic appeal, colors help your brand connect with consumers on a deeper psychological level. When you choose your logo and brand’s color palette, you’re also selecting the emotions and associations you’re seeking to evoke.

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