The design is responsive, the graphics are attractive, and the navigation is seamless. All the ingredients for a powerful website are in play. Content is the only thing that is lacking. It is also important to realize that not just any content will suffice; you need copy that will guide and enhance the user’s experience.
In the absence of good UX copy, your website visitors may not be able to find what they are looking for. As a result, they will leave frustrated and defeated.
The following are some reasons why you should prioritize user experience in your website copy.
1. Establish a Good First Impression
Whether a visitor leaves or becomes a lifelong customer depends on the first impression your website copy makes. Your visitors will feel welcomed, appreciated, and eager to learn more when you write good UX copy. It usually contains trigger words aimed at addressing their pain points, enticing them, or gaining their trust.
You may be instructed to “take advantage” of an offer before it ends, asked if they have “had enough” of a problem and wish to “cure” it, or directed to a “research-based” solution.
If you want to make the most of your first impression, make sure your UX copy is compelling.
2. Make Your Visitors Want to Stay
It is important to make a good first impression, but you also need your visitors to stay if you want them to become customers. You are more likely to convert them into paying customers if they engage with your website for a longer period of time.
When you write UX copy well, you can keep visitors engaged with your site after they make their first connection. An engaging story hooks the audience, establishes conflict, and presents a satisfying conclusion.
The purpose of your UX copy should be to entice visitors to follow the story until the end and to take action. To assist you in telling a compelling story through your UX copy, you need an experienced UX copywriter.
3. Make Your Sales Funnel Smooth
Visitors should not be asked to “buy now” during their first visit, even though conversion is the ultimate goal. The goal of good UX copy is to guide visitors smoothly through the purchase funnel – from inspiring interest to educating them about the product and ultimately converting them into a customer.
Consequently, it may generate interest in the product/service by letting them “learn more”. To gain their trust in the decision stage, it could invite them to “see how it works” or “hear from our customers”. Next, a compelling call to action will be presented to persuade them.
As a result, you don’t pressure visitors into making a decision before they’re ready, even if it means losing them. Instead, you should use UX copy to guide them down the sales funnel until they are ready to convert.
4. Get Them Back
Good UX copy is memorable. Visitors leave with a sense of accomplishment and without frustration due to the smooth user experience flow. By thanking your visitors for their visit as they leave, compelling UX copy invites them back for a second visit. In other words, it does not annoy them by pleading for their attention. If they need something else from your website, they won’t hesitate to come back.
As well as welcoming new visitors, it also makes returning guests feel at home. As they browse, it offers recommendations based on their past browsing behaviour, encouraging them to pick up where they left off. As a result, they are more likely to return in the future.
Persuasive UX Copy Makes a Bigger Impact
You shouldn’t just prioritize user experience in your website copy for aesthetic reasons. Instead, it will have a long-term impact on your business growth. The goal of good UX copy is to make a good first impression, then engage visitors as they move smoothly down the sales funnel. Eventually, this will boost revenue by driving conversions.
Summary
If you want your website copy to make a greater impact on your visitors, then you should work with an experienced UX copywriter from Fiverr.
