Whatever your role is, whether you’re an influencer, a social media marketer, or another content creator, scaling your operation once it becomes too much is crucial.
Taking that into account, how should you scale your content creation? Do you need to hire anyone? What are the steps in the workflow? In the first place, when is it time to grow? There are a lot of questions to answer, but once you know what you’re doing, taking your game to the next level becomes much easier.
When Should Your Content Creation Be Scaled?
In a nutshell, when you’re unable to manage your content anymore.
As you get more creative or have new ideas to incorporate, you may need more help implementing them as you post multiple pieces of content across several platforms. To hire additional help, you must also be in a position where it is financially feasible. For example, optimizing your SEO content and generating income through ads and clicks is essential for you to afford a professional.
To scale your content, you need two factors:
· You are producing more content than you can handle
· Your content generates enough income to hire additional employees
It may be a good idea to scale your content team if these two factors are present.
How Does Scaling Content Creation Benefit You?
The benefits of scaling your content are the same as the reasons for scaling:
· A broader audience reach
· Visibility and revenue growth from additional streams
In addition to these two benefits, a team of other creatives will support your content strategy. A single person can only accomplish so much, but by hiring a team of people with a strong work ethic and fresh, creative ideas, you are more efficient and can earn more revenue.
By taking risks and continuing to grow your content strategy, you may also uncover new possibilities. You can only stagnate your work if you remain passive. For your success to continue, you must take risks. To receive what you desire, what will you give of yourself? The next step is to hire a team, so if your content creation is growing, don’t be afraid to hire a team and expand.
What is the best way to grow a content creation team?
It may be difficult to begin growing your team after deciding to move forward.
To begin with, determine which areas of your current strategy need improvement. In other words, do you find it difficult to write consistent copy for blog posts and social media captions? Are you having trouble finding original, high-quality images to use in your posts? Do you need additional assets for your brands, such as a website, e-commerce store, Amazon profile, or newsletters?
Having identified the areas of your content strategy that need assistance or are lacking, you can identify professionals who can assist. Talented creators do not have to be expensive.
You can find freelancers on Fiverr with exceptional skills in all areas of content creation. No matter what you need, from copywriters to social media managers, you can find vetted candidates, check their credentials, and hire them right away.
Create a new plan that everyone can follow with the help of your trusted team members.
Create a new strategy for content creation
A content creation strategy must now be devised with the right team in place to be successful.
The team members you brought on board are responsible for bringing you the assets you need. Set deadlines for your new team and develop ideas with them. It is clear to everyone what you need, and what details you have for your projects so that everything can be executed properly.
As soon as a new team is put in place, of course, you’ll need time to adjust to the new system, but you’ll make better progress if you keep in touch with one another as well.
The way you do things now cannot be the way you do them in the future. It’s all about change when it comes to scaling a content operation. Progress and increased productivity with a more efficient process are the goals. Keeping that in mind, be flexible when it comes to trying new things. Consider improving your team’s performance by being open-minded.
Organize your content into a shared calendar
Having developed a new strategy and come up with some fresh ideas, it’s time to make a shared content calendar for everyone.
To ensure your success, keep your team on track with deadlines. Do not rely on emails and random messages to keep everything up to date. If you want to make everyone aware of what projects are due, you should sign up for a calendar service that everyone can access. Teams can maintain efficiency by using the following content calendar platforms:
· Asana
· Monday
· Trello
· Google Calendar (free)
· HubSpot
The process can take many forms, so make sure your team is on board with it no matter what. Regardless of how tiresome the content calendar may seem or how challenging it may be to get everyone on board at the onset, consider it one of your most important productivity tools.
Make a plan for upcoming content
You and your team can schedule content months in advance by putting more attention to your content calendar.
You may have developed a habit of posting something you’ve created on the same day if you work alone-a quick-response mentality. You can now convert that rapid workflow into one almost passive with the help of your team.
Content strategy should be viewed as a self-running machine. In other words, you plan your content assets weeks, even months in advance. Content calendars/schedulers allow you to do this.
Each piece copy already has images attached. A post is already hashtagged when you publish it, and your calendar or scheduler even submits the post on your behalf while you sleep or are out meeting new people.
It’s about working smarter, not harder. By automating your one-man show into a content factory, your content creation can be scaled easily and more opportunities will be opened up.
The majority of content schedulers are available on desktop and mobile, which means that if you need to update your posts, simply log in on your smartphone, update what you need, and then share it with your team! Keep track of your schedule on all your devices so you’re always up to date.
In conclusion
It can be scary to take things to the next level, but growth will only occur if you embrace change.
Consider introducing new elements to your brand, test them out and see how they go. Feel free to ask for help if you need help designing something or improving your work process. Be open to finding help or don’t feel like you must do everything yourself. Freelancers and creators are out there who want to help you succeed, you just need to know where to look.
For creative freelancers, Fiverr is the ultimate marketplace. Make sure you have a team in place and learn other skills that can help you succeed.
