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Create Leadership Content

If you are looking for ideas on how to create social media thought leadership content for your own business or practice, check out the following strategy.

Thought Leadership: What Does It Mean?

The term “Thought leader,” refers to someone considered an expert in a particular area.

Those who are thought leaders have a wealth of knowledge and experience they share with others, making social media one of the best ways to share this knowledge. Today, more than ever, people use the Internet to find useful information – careers, insights into life, hobbies, and social connections.

Users of social media may feel isolated and unable to pay attention as a result of social media. Despite that, connectivity and inclusivity have created a foundation for so many people worldwide to share their stories with one another and form meaningful bonds.

Taking that into consideration, where are you in the mix? Do you want to expand your reach as an influencer or leader in your chosen field? You may have tried social media with moderate success, but at this point, you’re looking for ways to gain more traction and expand your audience.

It is possible for anyone to become a thought leader if they know how, but more importantly, thought leadership content on social media is always needed.

What can you do to position yourself as a thought leader on social media?

Establishing a thought leader on social media requires branding. If you want to establish yourself as an authority in a particular field, you need to structure your online presence accordingly. The next step is to determine how you can engage your audience in a unique way.

Get to know your audience

Without knowing who your audience is, you can’t form genuine connections with them.

Hence, if you want to become a thought leader, you must choose the right people with whom to collaborate. You should consider why you want to share a certain message or philosophy or strategy, as well as who it will benefit.

By understanding who your audience is, you can create content that speaks directly to them. Creating content for the sake of being current is not enough to increase popularity – you need social media thought leadership content that keeps people interested!

Produce original, authentic content

There is no one size fits all approach to creating content, but as a general rule, you should create meaningful, authentic content.

In the end, people will listen to you and follow your ideas, thoughts, behaviors, and actions, which is why it is important to remain authentic.

When creating your own thought leadership content, consider who you are and what makes you unique. What is the most engaging content for you? Can you write well? Can you talk to others and be in front of a camera comfortably? Are you interested in starting a YouTube channel and creating vlogs?

Regardless of the plan you choose, make sure it’s connected to your personality. Playing the role of someone or something you aren’t will only lead to negative outcomes. You have a smart audience; you need to share your content with them in a way that will resonate with them.

Conduct original research

As smart as your audience is, feeding them incorrect or misleading information is the last thing you want to do.

This applies to anyone who is a thought leader (or trying to become one) in topics that include diet, nutrition, fitness, medical advice, holistic lifestyle, beauty products, supplements, and anything else that might be of interest to others.

While it’s fine to speak from your own experience—which is great for connecting with others—you should always make sure that your claims and statements are true and reliable.

Social media Thought Leadership Content: What Can You Create?

With all your bases covered, you can now focus on developing social media thought leadership content.

Social growth is primarily driven by three types of social media content:


Approximately 54% of marketers agree that video is the most effective form of social content. Take high-quality videos or mobile videos that show how you use certain tips and information in your daily life for your own thought leadership strategy. Another way to instantly engage an audience is to host live videos where you can give them firsthand insight into your life, ideas, work ethic, beliefs, and anything else you wish!

In addition to short-form videos, Stories can be uploaded to multiple social media platforms. The most popular social network for sharing stories is Instagram, but thought leaders can also use Facebook, TikTok, Snapchat, and LinkedIn to share their stories.


Most social media content is shared in the form of photos, right after videos. Every smartphone can take great images, so everyone has access to them. It is easy to share photos across multiple platforms at once, and they encourage user-generated content among a large audience. To make their followers feel like they are part of the journey, thought leaders can invite them to share their own images with a unique hashtag.


When it comes to branding, words are the best way to develop a tone and voice. Words can help thought leaders share their own values with followers. According to research, 43% of online shoppers prefer to do business with brands that communicate effectively.

There are many ways thought leaders can engage with others through the written word, such as blogging, polling, using Twitter, or starting discussions on Reddit. You can also create useful infographics that combine photos and text – engaging with others through the written word is an effective way to build authority and trust.

As a conclusion

In light of all of this information, becoming an online thought leader may seem overwhelming. That’s why Fiverr is here to help.

It is possible to find and hire freelance social media experts to help you create a robust social media strategy, as well as to help you produce content on a regular basis. You can hire video creators, content writers, photographers, and editors through Fiverr to simplify your work, leaving you with more time to enhance your reach and reach the broadest audience.

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