The popularity of crowdfunding has grown over the years. Crowdfunding is a fundraising method in which numerous people contribute financial support to your venture. Crowdfunding typically occurs on digital platforms like Kickstarter, GoFundMe, or Indiegogo. On these platforms, you can create a crowdfunding campaign where you can describe your idea, add related photos or videos, and ask for general donations. You can also offer incentives in exchange for specific donation amounts.
What’s the importance of Crowdfunding Videos?
In the same way that you can’t always tell someone’s tone in a text message, you can’t always tell how passionate someone is behind their words written on a screen. It is perfectly acceptable to explain your project through text and photos, but successful crowdfunding campaigns often include compelling crowdfunding videos.
In addition to providing a brilliant, well-rounded visual of the overall project, a crowdfunding video can help attract investors and bring the project to life. A crowdfunding video features interviews, blueprints, and exclusive sneak peeks that explain how funds will be used and allow the audience to feel the passion of the creators. Although there is no textbook way to produce a crowdfunding video, you should consider certain things to ensure that it is as thorough and engaging as possible.
Creating a Successful Crowdfunding Video
An engaging crowdfunding video will compel your audience to invest in your project. Videos should include certain aspects to accomplish this.
1. Describe the Project
First, users should understand the project in order to create an effective crowdfunding video. Whether you’re creating a product, launching a business, or shooting a short film, describe it in clear detail and provide details that are not listed in your general project overview.
2. Analyze What You Need
If you are going to create a project, what are the things you will need? The audience should know exactly what their funds will be spent towards by breaking down the items you need and explaining what they will contribute.
3. Take a Look at the “Why”
The “why” can be explained in two parts. An effective crowdfunding video will demonstrate the creator’s passion and explain why this project is so significant to them. Permit yourself to gush over why this project is important to you and what the overall mission is.
In addition to the first part of the “why”, there is another equally important part. By connecting with your users, you can convert ‘lurkers’ into active contributors by showing them how donating to your project will benefit them. By presenting a solution to a problem your audience is experiencing, or by describing the project as a personal connection to their life, you’ll have a better chance of convincing your audience that your crowdfunding campaign is worthy of their support.
4. Let’s Sneak Peek
Using crowdfunding videos, you can provide your audience with a behind-the-scenes look at the product, business, or endeavor. It is important to plan ahead for this part of the process. Create renderings, prototypes, or a product demo reel if you’re creating a product to visually depict what the product will look like and how it will operate. Make arrangements for interviews with the cast and crew, or arrange a special tour of the shooting space, costumes, or anything else that can help potential donors envision the final film.
5. Finish with a Timeline and a Call to Action
When completing your crowdfunding video, it’s helpful to give your audience an estimate of when they can expect to see results. It will add urgency to your project if you give donors an idea of when they can expect to see progress. The video should conclude with gratitude and a request for donations. If you’re offering incentives, briefly describe some of the exciting giveaways you have to offer so people will want to review the options after watching your video.
Conclusion
When completing your crowdfunding video, it’s helpful to give your audience an estimate of when they can expect to see results. It will add urgency to your project if you give donors an idea of when they can expect to see progress. The video should conclude with gratitude and a request for donations. If you’re offering incentives, briefly describe some of the exciting giveaways you have to offer so people will want to review the options after watching your video.
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