Your eCommerce business will be able to gain more profits during the holiday season because it is one of the best times of the year to attract customers. There are a number of tips you can follow if you want to set yourself up for success during this holiday season and make the most of it.
1. Now is the Time to Start Email Marketing
If customers are unaware of the latest deals on your eCommerce store, they will not scour your site in order to find them. Therefore, you should make sure that your offers and discounted products are promoted through email marketing campaigns as a result.
It is a good idea to create gift guides in your eCommerce store so shoppers will take into consideration the gift ideas you offer. Add a countdown timer to your website if you have limited-time offers so that your customers can feel the fear of missing out (FOMO). There is a good possibility that people will buy a lot of gifts from your business in the best-case scenario.
2. The Holiday Display: How to Make It Work
The holiday season is fast approaching, so you may want to create banners, images, and designs that are themed around the season. The product details and pricing of all products should be updated to ensure that they are accurate.
Dedicated landing pages should be created for holiday deals and products that could be bestsellers during the holiday season. Search engines will be able to find these pages if they are optimized for SEO with the proper titles, meta descriptions, and URLs so that they can be found by customers.
3. Become Familiar with Your Inventory
It is important for customers to receive their packages on time during the holiday sales rush.
It is impossible to imagine anyone enjoying the holidays while dealing with complaints from customers or losing business because of selling out of products. There will be difficulties securing goods even if you choose to stock up on extra products, as many business owners are scrambling to increase their inventory in order to keep up with demand.
It is good news, however, that you can avoid these potential consequences by using a reliable online inventory management system. Identify previous holiday online shopping sales and order extra quantities of top-selling items and trending products that have performed well in previous years. By doing so, you will be able to avoid missing out on potential sales opportunities.
4. Offers that are Enticing
Holidays aren’t complete without the best deals and bundles of products, and you can’t miss out on them. It is important to consider how you can upsell products to your customers in a way that is unique and compelling.
The following are some sales techniques that you can use to maximize your sales:
- Free shipping is offered
- Customer service that is second to none
- Select products will be discounted
- Products that are related or frequently purchased can be bundled
- Providing warranties or free trials to first-time buyers can be an effective way to attract them
- Make next-order discounts and freebies available
- A small token of appreciation can be given to loyal customers
The price of your products does not have to be discounted in order to attract customers. As an alternative to creating a strategic product bundle, you may want to offer free bonuses or freebies as a way to attract customers and increase the average order value of your products. You might want to consider giving freebies or tokens to loyal customers or shoppers in order to boost their retention rates.
5. Delivery Within a Few Days
We don’t want to disappoint our children and nieces by not delivering their gifts on time, as nobody wants to disappoint them. As your orders are likely to increase, you should evaluate your process for fulfilling them since you are likely to see an increase in them.
It would be beneficial if your business or community could offer a local delivery service or a pickup service at a nearby location if possible. The shipping or delivery process should also be reviewed in terms of how long it takes to complete each step of the process. Printing bulk shipping labels or removing a few repetitive steps could save you a lot of time if you’re interested in saving time.
In Summary
It’s time to put your newly acquired knowledge to work by making use of some of the best strategies for this holiday season that we have to offer.
It is a good idea to send promotional emails and gift guides during the holiday season. The festive season is a great time to increase sales by optimizing your homepage and launching dedicated landing pages for special offers. The best way to avoid disappointing customers is to use an inventory management system and evaluate your shipping process.
You don’t need to spend a lot of time and effort preparing all by yourself for holiday eCommerce. We at Fiverr have a team of professionals who are experienced in marketing, design, and e-commerce that can help you become successful in your next few weeks.
