Despite changes in algorithms, a saturation of social networks, and ad blockers, email remains a tried-and-true strategy for entrepreneurs and small business owners in today’s world to reach their target market. Getting into people’s inboxes and communicating directly with customers is a reliable method.
The majority of consumers prefer email for brand communication over mobile apps and social media. This holds true across verticals, such as retail, travel, entertainment, nonprofits, and digital media. A brand email is also most likely to lead millennials to take action – such as making a purchase.
Therefore, we interviewed entrepreneurs and small business owners about how they reach customers and convert them through email. To help you with your email marketing, here are four proven tips.
1. Make the buyer journey easier
In terms of nurturing customers and helping them along the way to purchase, email can be extremely effective. For example, their most successful emails encourage abandoned shoppers to continue shopping and welcome subscribers.
You can use small business email marketing to sell to prospects, boost referrals, upsell to current customers, and even re-engage customers who haven’t bought from you in a while. You are more likely to get a response from the reader if your email content is relevant and targeted.
2. Special offers for signing up
You can motivate people to sign up by offering them something in exchange for their information. There is no question that personalization is the number one benefit of email marketing because no one wants to read an email that sounds like it was just sent out to a bunch of people at random.
By using email marketing, you will be able to build relationships and engage customers with special offers and loyalty programs. Businesses with limited marketing budgets can use these tactics to boost sales and grow.
3. Capture email addresses through websites
Your website can have an email signup box at the top, in the footer, in the middle of a post, or in the sidebar. However, most businesses have found that pop-ups – or light boxes – are most effective at driving conversions.
You can display pop-ups in many ways, such as on the sidebar, in a lightbox, on the menu bar, or triggered by a click. It is important to include a clear CTA (Call to Action) in all pop-ups, and we will discuss how to incorporate email pop-ups in depth below.
4. Automated email sequences
While email can be extremely valuable for your growing business, that doesn’t mean you are aware of how to use it or have the time for it. This is where automation comes into play. The email marketing of your business can be scheduled, targeted, and optimized using email automation platforms like Constant Contact, MailChimp, and Drip.
You can use email sequences for a variety of purposes besides building your email list. Additionally, you can use them to provide helpful information and additional upsell opportunities to your current customers.
It is possible for you to reach and connect with your target audience in a personalized way and increase sales at an affordable cost by using an effective email marketing strategy. In the same way that other platforms and media have changed, email marketing tools allow you to reach customers more easily than ever before.
You can always hire an email marketing specialist on Fiverr Pro if you need help designing your email marketing campaign. When it comes to taking your email marketing strategies to the next level, a good email marketing expert will always be there for you.