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Email Marketing: Are Mailing Lists Worth It?

We communicate with our customers primarily through email marketing, which is one of the primary drivers of traffic to this blog. To gain insight into how they have used their email lists to grow their businesses, and why they consider them so valuable, we reached out to some of our friends (who happen to be marketing experts).

What Are Email Lists?

An email list is a list of emails that businesses have collected from customers and visitors that wish to receive information, updates, discounts, and other details about your business via their email.

The importance of email lists can be attributed to the fact that email marketing is a better method of connecting with customers than social media. The click-through rate of your emails is 6 times greater than that of your tweets, in fact. The effectiveness of email in acquiring new customers is 40 times greater than that of Facebook or Twitter.

Email List Building – What Is It?

In order to take advantage of the potential of connecting with customers through your compiled email list, you should work on the process of building your email list. In email list building, you are trying to increase the number of people who subscribe to your emails.

You may be able to build your email list by placing a call to action on your homepage. In order to grow your email list, it is essential to have as many opportunities as possible to encourage visitors to subscribe.

What Is the Best Way to Build an Email List?

When building a mailing list, you should follow a number of best practices, which will be discussed below. As mentioned earlier, you want to offer visitors more opportunities to subscribe to your email list. You can accomplish this in a number of ways, including:

  • Make use of social media to promote your email newsletter
  • On all your landing pages, you can display images that pop up or slide in
  • Describe the benefits of subscribing to your email list for visitors
  • Every landing page on your website should contain a call to action to subscribe
  • Pop-up surveys that appear while visitors are browsing

Email List Management and Maintenance

Maintaining an organized email list is essential to the success of your email campaigns. Your open rate is going to be low if you have a large number of email subscribers on your newsletter list who need to open your emails. This will cause your results to be distorted. Here are some tips for keeping your lists organized:

1. Get in touch with old contacts again

It is a good idea to send re-engagement emails to inactive subscribers in your email list data if you notice that there are a significant number of them. It is possible that they simply need a break from your emails but are not looking to completely unsubscribe. In fact, research has shown that re-engaging old contacts is about 50% more cost-effective than converting new visitors into email subscribers.

2. Data analysis of email lists

It is possible to track just about anything subscribers do on their email accounts. It is possible to track user activity if they click on the links in the email you sent them. It is possible to track whether or not they opened your email. It is possible to track their interaction with your email if they interacted with it in any way. You should keep track of your email list data in order to build a successful and effective mailing list and tailor your emails accordingly.

3. Segmentation

The process of segmenting email lists is the process of separating them based on personalized preferences. Email subscribers may have been asked to answer a few questions when they signed up for your mailing list.

The results of a recent study on email marketing indicate that segmented emails are responsible for 18 times more revenue than general emails. Depending on the information they provided, you can segment their emails. Here are some examples of segmented email lists:

  • History of purchases
  • Email preferences of users – discounts, event details, newsletters
  • Demographic information about users, such as their location, age, gender, etc.

Conclusion

There is one thing that business, content, and conversion rate experts agree on the importance of building an email list. Make sure that you are not the business owner who misses out on engaging with your audience, driving new business, and protecting yourself from changes in search and social algorithms. Make sure you use the most appropriate email list-building tactics so you will not have to regret not building your list sooner.

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