You should ensure that your business’s emails do not get lost in overflowing inboxes. Email often has a strong return on investment, which means more clicks can mean more sales for your business.
The best part of email marketing is that it is less expensive than other forms of marketing, and you can start and maintain an email marketing strategy very quickly and easily. The process is even easier if you hire a Fiverr freelancer to set up your email template and your email marketing strategy for you.
Email Marketing Strategies to Increase Open Rates
Would you like to increase the open rate of your emails? The success of your email marketing campaigns can only be ensured as long as they are actually being opened by the initial recipients of the emails. The following are a few easy ways to improve your open rates if they are lower than you would like them to be.
1. Use a compelling subject line
Even with a large mailing list, your email marketing campaign may have a low open rate. Due to the fact that your subject line is the first thing someone sees when they open your email, it should entice them to click on the link to find out more about what you are offering. By including action-oriented verbs, a strong value proposition, and a sense of urgency in your subject line, you will be able to create intriguing subject lines.
As an example, if you are having a sale, you could write something like:
Brrr! Save 50% on cold-weather clothes when you bundle up! (Don’t delay, the sale ends soon.
You need to think about what the recipient is going to get out of this particular email before you write your subject line. Perhaps they are getting the scoop on a great sale that’s coming up? Or maybe a sneak peek at your new arrivals? The subject line should convey the value of the email.
2. Clear call-to-action
As soon as someone opens your e-mail, you’ve got their attention, and you want them to take action on the information you’ve provided for them. Click rate represents the percentage of subscribers who click on at least one button or link in your email. Your call-to-action (CTA) convinces the reader to do something, such as shop for a sale, view a new collection or schedule a free consultation.
Your CTA can be displayed as a button or as a text link. Be clear about what you want them to do in your call-to-action and use active language – for instance, Shop Now, Sign Up, or Schedule a Session. You should keep the link copy short, but you can provide the context in the email copy, such as details about the sale.
3. Focusing on design
It is important to keep in mind that your email campaign is an extension of your brand, so it should have a similar design to your website and any other touch points you have with your customers, such as advertisements and merchandise. Don’t forget to use on-brand colors, fonts, and images. Additionally, you should include your company’s logo at the top of your template so readers will know it’s from you.
Ensure that everything is legible and that all links and buttons are marked. It is important to keep in mind that emails will be accessed on phones, tablets, and computers of different sizes. You will need to create a responsive email template that automatically adapts to the size of the screen.
4. List segments
Segmentation is about personalizing your list so that everyone doesn’t receive the same email at the same time. You can personalize your messages based on the types of products your customers have recently purchased, where they live, or the time and day they open your emails most often.
Maybe you could recommend products based on things they’ve previously bought, or remind them that they still have something in their shopping cart, or tell them about an upcoming event at their local store. Knowing that your emails are always relevant to them will make them more likely to read them.
5. Avoid spamming
The unsubscribe rate will increase if you send dozens of emails a week. As part of the registration process for your email list, you should provide people with the option to choose how often they wish to receive emails from you. Are they interested in receiving alerts about the most important stories in the news on a daily basis?
Do they want a weekly roundup of the top events in their area instead of receiving separate emails about each one separately? Allow them to set their preferences in advance if possible. Alternatively, you might want to consider sending a weekly or monthly digest if your email volume is high.
Conclusion
No matter what campaign you’re running, these tips can help you get better open rates but don’t get discouraged if you don’t see results right away. It is an art and a science to market email, so don’t hesitate to experiment with different tactics to find what works best for you and your subscribers. It can be challenging to organize a successful email campaign from start to finish when you are so busy and do not have the time to do it yourself. Experts at Fiverr can organize a successful email campaign. Seek out the email marketing expert you need right now, don’t waste time.
