What would you prefer to learn about installing a new treadmill: watching a video or reading a text guide? There is a good chance you’ll choose the video, and a lot of people will agree with you. Video is preferred by 59% of executives and 60% of millennial consumers.
It’s not surprising that this is the case, as video is a highly engaging content format, which makes it perfect for marketing your product or service since it is so engaging. Your average time spent on your page can increase by 2.6X if you have a video.
There is no denying the power of video, as these numbers prove. So, it makes sense that you would want to start your video marketing campaign with your own YouTube channel. Getting viewers for your new channel isn’t easy when you’re just starting.
Fortunately, there are some ways you can avoid that. You can get more views on YouTube by following these tips.
1. Prioritize quality
Quality videos will attract more viewers, without a doubt. Choosing topics that provide value to your audience is the first step. There are several purposes that could be served by the topic:
· Help them understand something
· Teach them how to do something
· Entertain them
You shouldn’t solely rely on the topic to determine the quality of your video. To avoid discouraging your viewers from watching the entire video, you should ensure that the video and audio recording quality are both good so that you don’t discourage them from watching the video.
Also, you can hire a freelance video editor on Fiverr to make your videos look even better. Get your message across more effectively by adding relevant animated graphics, text overlays, sound effects, etc.
2. Thumbnail images should be captivating
Before people decide whether to watch your video, they will first look at the thumbnail image. In this way, they can get a glimpse of the quality of your video. Even if the topic seems relevant, if the quality of the video does not meet their expectations, then they may not necessarily want to watch it.
You need thumbnail images that will attract people and make them want to click on your videos if you want to increase viewership. If you have a text overlay on the image, relevant graphics, and other effects that give the image a pop, you will be able to attract a lot more viewers to the image.
You can find a lot of freelance Photoshop editors who can help you create enticing thumbnails for your YouTube videos. Retouch photos, remove background elements, or add graphic elements that will make people click on your videos.
3. Transcript videos
Increasing the number of viewers of your videos also requires making your content more accessible. Creating transcripts of your videos and adding closed captions is one of the best ways to improve accessibility on your website. By doing so, your videos will be accessible to anyone, regardless of their physical abilities.
Adding closed captions in multiple languages to your video is beneficial to reach an international audience, which will greatly increase your viewership. Fiverr freelancers provide transcription services in over 30 languages, including English, Spanish, French, German, Japanese, and Italian.
4. The Right Promotional Techniques
Video virality cannot just be determined by luck when you can achieve the same results through the right promotion and distribution channels. The following are a few ways to get started:
· By optimizing your YouTube SEO, you can increase the visibility of your videos in relevant searches – this involves adding the right keywords to your video titles and descriptions and getting backlinks.
· Use the right hashtags when sharing your videos on social media, join relevant social media groups, and participate in forum discussions.
· Making your video appear in relevant playlists
· Promoting your channel on the right platforms
Your YouTube channel and videos can be promoted in the following ways to drive up your viewership. Since the whole process is time-consuming, you may have trouble managing your business and developing video content at the same time.
To effectively market your channel, you can hire Fiverr freelancers who specialize in video promotion and distribution.
5. Take advantage of YouTube cards
YouTube cards can even cross-promote your videos and direct your viewers to other videos on your channel. Aside from directing traffic to your site, running a poll, driving subscriptions, or donating to a non-profit, you can also promote other video content.
Consider adding a card at the end of your latest upload suggesting a lesser-viewed video. Add more value to your viewers by suggesting related videos in the middle of the video. Say, for example, you want to make a video about making pork and chive dumplings. Alternatively, you can link viewers to a previous video about making dumpling wrappers.
Conclusion
In addition to using these tactics to drive up video views and increase your channel growth, you shouldn’t just do that. Engage your viewers by adding relevant calls to action (CTAs) to your videos.
Engaging your audience will help you connect with them better, and your community will grow.
