Would you like your Instagram Shop to generate more sales? You are in good hands with us. The following five tips will assist you in increasing your revenue on Instagram.
1: Make sure your products are highlighted with visuals
Take advantage of visuals that highlight your products, especially for Stories. In order to entice people to make a purchase directly through Instagram, you will need captivating visuals that speak to the quality of your products. If you wish to remove any doubt and increase the confidence of your prospective buyers, you should use photos and videos that depict every detail of your product.
Additionally, make sure to choose visuals that are both eye-catching and compelling enough to cause casual scrollers to pause in their tracks. You will need effective Instagram video marketing as well as professional photo editing skills to achieve this goal.
You should remember that your visuals are not just intended for your Instagram feed. Instagram Stories are also a great way to share captivating images and videos.
The fact that Instagram Stories are prominently displayed at the top of every user’s feed means they have a good chance of capturing people’s attention even if your Feed posts fail to grab their attention. Therefore, make good use of this feature to share updates regarding your recent posts, new products, upcoming events, etc.
2: Make your products more discoverable by using relevant hashtags
In the case of platforms such as Instagram, hashtags are integral to effective search engine optimization. It is important that your posts appear in relevant searches if they are tagged with the appropriate hashtags. As a consequence, if you want your posts to attract prospective buyers who are likely to be interested in your products, you need to include hashtags that are relevant to your products.
The hashtags could be descriptive terms related to your product, for example, #emooutfits or #gothearrings. It is also possible for them to be phrases that are specific to your brand. You may choose to use the name of your brand or even product names that are unique to your company. As an example, #emporioarmani or #emporioarmanisunglasses.
3: Using shoppable stickers will simplify the checkout
Linking to your Instagram Stories used to be possible only if you had 10,000 or more followers. Since the platform provided limited options for driving sales, smaller businesses were challenged to scale. Your physical products can now be tagged in your Stories with the new shoppable sticker feature.
In addition to the product name and price, people can also view the relevant product information by clicking on the sticker. Consequently, people are more likely to move quickly from the discovery stage to consideration and finally to purchase. The shopping process is simplified and shortened without making it appear as though you are constantly promoting your products.
Therefore, if you wish to drive more sales for your Instagram Shop, don’t neglect to utilize these shoppable stickers.
4: Stream live events to connect with your customers
An online survey conducted by Livestream found that 82% of respondents preferred live video over social posts from brands. Since live streaming allows you to interact and connect with your followers in real-time without ever having to visit your store, it makes perfect sense to offer your followers this type of experience.
Make use of the Instagram live streaming feature to answer pressing questions about your products or give viewers a behind-the-scenes look at your production process. Additionally, you may wish to give live product demonstrations in order to alleviate buyers’ concerns and ease them into the consideration and conversion stages of the buying process.
5: Identify the right influencers to partner with
It would be beneficial for all of us if we received some assistance. In order to drive more revenue for their Instagram Shop, influencers could provide assistance. Influencers have the potential to reach the hearts and minds of hundreds of thousands of people in an instant, providing a much-needed boost to your Instagram selling efforts.
In order to succeed in this campaign, you will need to work with influencers who have clout in your target market. Offer your product for review, have them give you a shoutout, have them run giveaway contests featuring your products, and so forth. Your Instagram Shop can be introduced to its audience in order to gain exposure to the appropriate audience.
You will be able to gain visibility with the right audience, capture their attention, and convince them to purchase items on your Instagram Store by following these key tactics. In the event that you require assistance with this process, you can always reach out to freelancers on Fiverr who have extensive experience handling various aspects of Instagram marketing.