A half billion people use Instagram every day, and more than 40% of Americans use it. Instagram has 1.44 billion active users worldwide. With these statistics in mind, it is evident that Instagram is an excellent choice for businesses looking to get exposure and share content.
Since Facebook has been losing popularity with Millennials and Gen Z, Instagram has become increasingly popular. Although the platform was initially known for its nostalgia-filled filters and for pioneering the “square aesthetic,” it has evolved into much more than that.
Instagram’s biggest changes have taken place in the last year and a half, with a strong focus on video. The purpose of this post is to explore and explain Instagram’s video marketing features and how to make the most of them to promote your videos.
1. Instagram Stories
You can upload up to 15-second video clips with this Snapchat-like feature launched in the summer of 2016. A narrative can be created by stringing together stories. There is a 24-hour expiration date on each story.
Instagram increased the duration limit for regular video posts from 15 seconds to 60 seconds last year.
3. Video Ads
4. Story Ads
Inside Instagram Stories, you can promote photo or video content in the vertical format for a fee.
Video content streaming is also available (events, interviews, Q&A, etc.). Live videos will disappear from your stories stream once they have ended unless you enable “Replay”. Instagram is great for video marketers due to its longer video limits, Instagram Stories, secondary video apps, and promoted video ads.
It is best to use Instagram for “brand building” content because it is very visual. In your feed, you should include videos that are visually appealing, engaging, and easy to digest. A 60-second limit applies to videos in the feed that autoplay on silent. Sharing “teasers” of longer video content on Instagram is a great idea. To get users to continue watching the full version, you need to encourage them to watch it on your website or other platforms.
Using popular hashtags that describe your content will help you get your videos discovered by people outside your audience. We’ll discuss sponsored posts in more detail later in this post, but you can also try sponsored posts. You can only have one featured link in your profile bio on Instagram, not on individual posts. By using a “link in bio” message or a shortened link, you can direct people to your full video or landing page.
The following suggestions are worth considering:
· Make sure you’re posting consistently on Instagram and keeping your followers engaged by scheduling your posts in advance with Buffer or Planoly. You can create interest and variety by combining photos and videos.
· Hyperlapse and Boomerang, Instagram’s secondary apps/features, are perfect for creating super-short looping videos.
With Instagram Stories, Instagram’s Snapchat-clone feature, Instagram was able to regain parity with Snap. A Story is a 15-second video clip or image shared by users or brands that disappears within 24 hours. The term “story” refers to the combination of these temporary videos or photos to form a coherent narrative.
As opposed to your Instagram feed, where aesthetics and curation play an important role, Instagram Stories are typically used to share fun, spontaneous content. We’ll include behind-the-scenes footage, office tours, exclusive promo codes, humor/bizarre footage, and snippets from the day-to-day life of the company.
Bring your sense of humor and creativity to the table. Your Instagram Stories can be brought to life in new ways with text and drawing tools. Storytelling is much less formal than other forms of communication.
Additionally, to posting on your feed and stories, consider advertising on Instagram if you have some room in your social media budget. As with Instagram photo ads, Instagram video ads offer the same level of visual immersion — allowing you to tell your brand story visually, audibly, and visually. Videos can be up to 60 seconds long and can be square or landscape.
Regular posts in your feed don’t support clickable links, but sponsored posts do. Sponsored posts allow people to click through to important sections of your website or to install an app. You use the same tools to create Instagram ads as you do for Facebook ads. With Facebook Ads API, Power Editor, or Ad Creation, you can create ads for Instagram.
Ad content should not be overly “promotional”. Encourage new followers by maintaining a similar or complementary style to your regular feed. Most importantly, sponsored ads need to add value, either by offering inspirational or helpful content.
In your social media strategy, Instagram video (Stories, Instagram Video, Reels, and Live) is a must-have. Using Fiverr, you can hire a freelancer to handle your social media marketing on Instagram to help your business market and promote.
Investing in Instagram is on the rise, and Instagram is making big strides in the video. As Instagram marketing becomes more accessible with longer video limits, Instagram Stories, secondary video apps, and promoted video ads, it is becoming more and more popular.
· Beautiful and engaging video content should be the focus of your feed
· You should get more creative and sillier on Instagram Stories.
· When it comes to Instagram videos, hashtags are everything to encourage discovery
· You can make quick and easy videos using Instagram’s secondary apps Hyperlapse and Boomerang
· Additionally, to posting on your feed and stories, consider advertising on Instagram if you have some room in your social media budget. Promoted ad content needs to be engaging and valuable. Having trouble deciding what to promote? Before investing in your content, test it beforehand.
· Find inspiration for Instagram marketing by looking at your competitors and your favorite brands
Watching videos on Instagram has become more popular over time as users spend more time on the platform. In other words, Instagram gives the same attention to videos as it does to images. Due to this, most brands are now using video marketing on Instagram, with video posts on Instagram increasing gradually. In 60 seconds or less, businesses can show the world who they are and what they do using video marketing on Instagram.