Successful eCommerce store owners use pre-orders as a sound strategy.
By taking pre-orders, you will be able to skyrocket your sales and prepare your team and capacity to handle, and process orders efficiently before your product launches. That’s pretty awesome, isn’t it?
In spite of this, implementing robust pre-order strategies isn’t easy — pre-order campaigns require a significant amount of research, planning, and fine-tuning.
You can use pre-orders to improve your eCommerce business by reading this guide.
Pre-orders: what are they?
The term ‘pre-order’ refers to the purchase of an unreleased or out-of-stock product before it is released.
Pre-order prices are posted by merchants, along with deliverability information, and the customer pays cash in advance for the reserved item when it becomes available.
Businesses can benefit from pre-orders in the following ways:
· Measure product demand: Business organizations can use pre-orders as a means of validating, gauging, and projecting their product demand. This allows them to determine which product variations will sell best and adjust production volume accordingly.
· Build hype and loyalty: Offer discounts, freebies, and limited editions as part of pre-order offers to create excitement and loyalty. As a result of these benefits, early adopters feel exclusive, making them more loyal to the brand.
· Lower risks: Giving customers the opportunity to pre-order products reduces the financial risk of product launches. Purchasing inventory and manufacturing can be funded with pre-order payments.
Pre-Ordering FAQs for eCommerce
1. How do pre-orders work?
A pre-order is the act of purchasing an unreleased product to reserve a quantity of stock when it becomes available. Freebies and exclusive perks may also be included in pre-order offers, such as discounts and free memberships, along with freebies and pre-order offers.
2. What is the best time to place pre-orders?
Pre-orders should be taken at least four months before the release of your product. In this way, you can gauge demand and manage inventory based on the pre-order performance of the product.
3. Are pre-orders a good idea?
Pre-orders can serve as a powerful marketing tool as well as a means to manage risk at the same time. Additionally, it lowers financial risks by guaranteeing the sale of products.
Tips for Selling Pre-Orders
Effective eCommerce management is key to successful pre-order campaigns.
Pre-order sales can be maximized by following these four proven tips.
1. Make your landing page compelling by using a hero shot
Make sure your product is shown off to its best advantage by using high-resolution images. If you want your hero shot to stand out, you can hire a professional photographer and editor.
Customer attention can also be captured with 3D product animations and explainer videos.
There is a wide variety of media available to you, depending on your budget as well as your ability to procure creative materials, as well to create video clips of your manufacturing line and product renders.
2. Pre-order incentives
Pre-orders can be rewarded with exclusive benefits if you have the budget. Here are some benefits you can offer:
· Special introductory pricing
· Free limited-edition merchandise
· “Starter” packs
· Free premium membership
· Digital freebies (wallpapers, ringtones, partner app subscriptions, etc.)
In order to maximize sales, you may also mention that stock is limited and leverage your customers’ fear of missing out to leverage their fear of missing out. If you have an established customer base, that should be sufficient to motivate pre-orders.
3. Send pre-launch emails
Pre-orders can be promoted by using email marketing, which is an affordable and effective method.
The subscribers opted into your mailing list when you offered your pre-order promotion, so you know you will be reaching high-quality leads when you run it. The benefits of pre-ordering should be highlighted in an email marketing campaign prior to launch.
In addition to beginning buzz through contests, sharing coupon codes, and creating an email drip campaign that counts down the days until release, it can also engage fans.
4. Make eCommerce marketing a priority
You can use social media ads, press releases, and other proven digital marketing strategies to promote your eCommerce business.
Do not focus solely on the product when creating marketing copy. Selling points can include the pre-order experience and its benefits.
Your customer personas also use social media and online forums, so you should target content to them through these channels.
Learn where ideal customers spend their online time in your pre-launch email marketing campaign. In the future, you can use this information in your preorder campaign and other marketing strategies.
You can now skyrocket your e-commerce preorders
There is no doubt that pre-orders can maximize sales, reduce risks, and give you valuable insight into your market. Bonuses and guaranteed stock can be offered in return.
If done correctly, pre-order campaigns are a win-win for both you and your customers.
In order to make your pre-order strategy successful, you can enlist eCommerce experts to assist you with tasks such as product copywriting, email marketing, and social media advertising in order to help you succeed.
