There is a good chance that you are a business owner or marketing manager who has heard about the latest and greatest marketing trends on the Internet, including search engine optimization (SEO). With such a saturated Internet environment these days, the question may still remain in your head: “Is SEO still worthwhile?”
It certainly is! It is impossible to dispute the importance of ranking in Google. However, the issue at large is whether or not SEO is worth the investment in the long run. It is essential for you to weigh your options, just as any smart business professional would.
If you have read this article, we hope that you will feel the same way that we do: that SEO is a revenue-generating option for your company that should not be ignored.
There is no doubt that the above results are excellent, but they may not be relevant to your business. Would it be possible to get some hard numbers to demonstrate the value of SEO to you and your organization?
It is best to begin by answering the question “what does SEO mean to me?”. You should determine how much each customer is worth to you. Do you operate an online t-shirt shop that sells tees for $10? If you are a multinational industrial manufacturing company, do you sell millions of dollars’ worth of equipment to each customer? There will be significant differences in the value of SEO depending on how much each customer spends on average.
It will be helpful to know a customer’s lifetime value rather than their average order value if you offer services or even subscription-based products. Once the initial purchase has been made, these customers continue to return for more.
The costs of setting up, monitoring, and maintaining traditional marketing efforts are much higher than those of SEO. It is also important to note that traditional marketing does not guarantee that people will be flocking to your business to make a purchase. The advertisements are not targeted, and they may not always be able to reach the intended recipients.
SEO is different from other marketing methods. It is likely that people who are already in your marketing funnel are looking for a place to spend their money. By conducting a Google search, you will be able to cross their path.
Because of this, SEO has a much higher close rate than traditional marketing. There is a 14.6% close rate for SEO, compared with only 1.7% for traditional marketing.
In the event that your company becomes successful online, you may be tempted to abandon your SEO efforts. You should never stop optimizing your website, regardless of how successful your business becomes. Many of the world’s most successful companies utilize some form of search engine optimization.
The SEO industry is constantly evolving, and you cannot stand by and watch it. In addition to how recently other sites have linked to your content, search engines also consider the freshness of your content. In other words, if you do not maintain your SEO efforts, your site will eventually lose relevance and its top position in search engine results.
In order to maintain high rankings, it is imperative that you continue your SEO activities. As a result, your competitors will rank higher than you, driving qualified traffic away from your business.
It is worthwhile to implement SEO if you have the right strategy in place and work with a partner who knows how to achieve results. About 93% of online experiences begin with a search engine, and the close rate of SEO leads is significantly higher than that of traditional marketing. As a result, SEO provides an impressive return on investment (ROI).
There is a lot of information available online about how to perform SEO. It is possible to save money by doing your own search engine optimization, and you have complete control over the process.
However, learning SEO takes a considerable amount of time. In this regard, it may take some time for you to get started and even longer for you to see results. For your website to rank well, you must also stay abreast of changes in the search engine optimization industry.