Search Engine Optimization: Can I Manage My Own SEO?

It is a common question – can you perform SEO on your own? The good news is that we have some exciting news to share! There is no problem with doing SEO yourself or DIY SEO (Do It Yourself SEO). The basic principles of SEO can be learned by anyone with a little research and a lot of practice.

To get started with SEO, enter your URL here and then focus on the recommended action items. The first thing you should know about SEO is…what is it? Before you hire one of the best SEO companies, you should understand some fundamentals, such as…what is it?

Why Should You Care About SEO?

What is SEO in the context of digital marketing? There will be no need to worry, this will be brief. The term SEO refers to search engine optimization. In order for your site to appear in search engines, you must take a variety of actions both on and off your site.

You can take simple steps, such as researching keywords and incorporating them into your content, or you can take more complex steps, such as creating an XML sitemap, so search engines know which pages to display.

Take Into Account your Approach to DIY SEO

As you become more familiar with SEO fundamentals, the best way to track your progress is to take it step-by-step.

It might even be a good idea to create a checklist so that you will ensure that nothing is missed.  Please refer to our website for one if you would like to use it as a starting point.

It is advisable to conduct an audit of your website before taking any action. You can check your SEO on our site using our handy-dandy SEO checker! As a result, you will be able to determine what you have been doing right and what you need to focus on when making changes.

DIY SEO: Five Key Elements

There are several areas of SEO that you should be aware of. This do-it-yourself SEO guide will cover some basic on-page and off-page SEO techniques.

1. Keywords

The importance of keywords cannot be overstated! Whenever you write content for your site, whether it’s a blog post or a homepage, you should use keywords naturally. The title tags and meta descriptions you create are also included in this category.

It is important to use keywords in order to inform search engines what your page is about. Imagine you are the owner of a luxury spa, and you have a blog where you discuss different treatments, products, and common questions.

In writing an article about how often people should get facials, you should use the keyword phrase “how often” and any related keywords throughout the content and in major headings where it makes sense.

2. On-page

On-page SEO involves elements on your website that you are able to control, such as the title tag and meta description that are displayed in search results as well as the text and multimedia content within your site.

3. Local SEO

Don’t forget about local SEO as well. When you have a physical location or want people within your service area to find you, you’ll absolutely want to utilize local SEO, so they can find you when they are looking for something you provide.

You may have seen the results of other businesses’ local efforts if you have ever searched for something like “restaurants near me.”. This is referred to as the local SEO 3-pack.

As you click on the results, you will see even more information about the business, as well as other businesses that match your search criteria.

4. Technical SEO

Technical SEO is another aspect of SEO. In short, this involves responsive design, internal links, security, duplicate content, and a whole slew of other concerns – which is why it is beneficial to hire a company that specializes in SEO web design services.

5. Off-page

One of the next steps in the process is to encourage people to link to your content. A link from a reputable site…other than your own…will make your website appear more appealing to search engines, which will improve your website’s search engine ranking. However, earning links is not an easy task. Just a quick note.  Please do not. Purchase. The links.

This will result in you being penalized on the search engine results page, negating all the hard work you have put into optimizing your site. It takes time and dedication to encourage people to link to your website.

The first step is to create great content that people will want to share with others. Writing educational blog posts or creating cool videos is a good starting point.  Take some time to search the internet for content ideas that people want. If your competitors have any content, read it, see what people are talking about on social media and in forums such as Quora and Reddit, and use our content idea generator, FAQFox.

Conclusion

When you do not have a great deal of technical SEO expertise, I would recommend that you partner with some experts to dive into the technical SEO of your site. In the event that things are handled incorrectly, things may get pretty ugly.  As I mentioned earlier, even the tactics I discussed earlier can be time-consuming, especially as your business grows. If you’re trying to balance SEO with running a business, you might find yourself overwhelmed.