Digital Marketing is an attractive career option; getting paid to spend all day on Facebook seems like a dream come true, doesn’t it?
The Digital Marketing field does involve lots of time spent on social media, blogging, and even some cat GIFs here and there, but there are a number of reasons why this career has become so popular. One of the reasons why this industry is relatively new and rapidly evolving is the fact that it is a relatively new industry. In addition, it is one of the very few jobs that require both creative and analytical skills, so you’re always on your toes and never get the opportunity to say, “My job is so boring”.
Digital Marketing is, however, one of the best careers since there is no linear path into this field, and although your degree in marketing may make things easier, you do not need it to get a job in this field. Learn how you can get a job in digital marketing without a marketing degree in this article.
It is the responsibility of a Digital Marketer to perform a variety of tasks on a daily basis, including, but not limited to: search engine optimization, pay-per-click advertising, email marketing, social media marketing, blogging, and content marketing, as well as strategic planning, analysis, and reporting.
While good marketers should be able to competently handle all of these tasks, the best Digital Marketers often specialize in one specific area.
A prominent figure in the world of Digital Marketing, Rand Fishkin, discusses the ‘T Shaped Marketer.’ This is an individual with a lightweight knowledge across a wide range of skills but has depth in one or two key areas.
Any degree that provides training or support for one or more specialist skills is therefore likely to assist you in obtaining employment. Individuals with a degree in Creative Writing, Journalism, or English Literature would make excellent Content Marketers. In contrast, those with a background in Web Design or Development might have a knack for search engine optimization or pay-per-click marketing.
Other degrees which offer cross-over skills include Business Studies, Public Relations, and Communication, Advertising, Computer Science, Economics, Management, and Psychology.
In order to be successful in digital marketing, one must be able to think diagonally; the ability to be both creative and commercially minded at the same time. There are a number of key skills that employers are seeking that are attributed to this position, including:
- Ability to write well.
- Ability to communicate effectively.
- An understanding of consumer behavior and buyer psychology.
- Ability to analyze and solve problems mathematically.
- An understanding of social media, blogging platforms, and pay-per-click advertising.
- Ability to create graphic designs.
- Knowledge of web design and development.
Although a marketing degree may give a candidate an advantage on paper, employers tend to focus more on experience and demonstrated skills when hiring for Digital Marketing roles.
Even if you do not possess a marketing degree, there are a few things you can do to improve your chances of finding a job in Digital Marketing.
A digital marketing internship is an excellent opportunity if you are able to secure one, but if not, you can still gain a great deal of knowledge on your own. If you are interested in creating your own blog, website, or social networking channel, there is no reason why you cannot do so. If your friends or family members have small businesses in need of a more prominent web presence, you can offer to assist them in this regard. The greater your ability to demonstrate drive, passion, and genuine interest to an employer, the greater your chances of being hired for a Digital Marketing position.
You can greatly benefit from connecting with local professionals in the Digital Marketing sector in order to advance your career. The ability to make yourself known within those circles will enable you to stay informed when new job opportunities arise, and the ability to develop strong relationships may also enable you to acquire a mentor who will be able to point you in the right direction. You will also be motivated to work harder and stay on top of current trends when you surround yourself with experts who are passionate about their work.
Network on a digital level by adding people on LinkedIn during the job search, following them on Twitter, and participating in discussions if you are not able to attend events or gatherings.
While it is true that Digital Marketing involves a considerable amount of time on social media, some blogging, and a few cat GIFs here and there, there are many other reasons why this career is so popular. A significant aspect of this industry is the fact that it is a relatively new one that is constantly evolving and growing. Moreover, this is one of the few jobs requiring both analytic and creative skills, so you are never bored and are always on your toes.
Despite this, Digital Marketing is one of the best careers around because there’s no linear entry path into the field, and, although a marketing degree can make things easier, you don’t need one to work there. Here are some practical tips and advice on how you can get a job in digital marketing without a marketing degree.