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Social Media Marketing: Do Social Media Marketers Get Paid Well?

There is a variation in average salaries depending on your state, your employer, and your level of experience. Depending on your state, you may earn approximately $42,000 for an entry-level position in social media and approximately $107,000 for a more experienced position.

As a side business, some marketers decide to perform freelance or contract work for clients. There will be a wide range of rates depending on the scope of the project, your experience, and your general salary expectations. If you are a new freelancer, your hourly rate will likely range between $15 and $50 per hour, again depending on how advanced the project is and how much experience you have. If you are performing more advanced freelance work, then you may be able to charge as much as $120 per hour.

It varies depending on how well-established your company is, how big the client is, and how large a campaign the client is seeking to implement if you are taking on long-term social media management projects.

Social Media Professionals: How Much Can They Earn?

There is an average salary of $46,678 per year for social media professionals, although salaries can vary widely, with ZipRecruiter reporting salaries as high as $85,500 per year. It is estimated that the majority of salaries within the social media professional job category currently range from $31,500 (25th percentile) to $52,500 (75th percentile) throughout the United States. There is a reported average salary of $67,160 at IBM, the company with the highest salaries. There are also companies that offer high salaries for this role, such as T-Mobile, Inc., which offers a salary of approximately $54,000.

Is Growth & Social Media Marketing a Lucrative Career?

The average Growth & Social Media Marketing in the US makes $89,674. The average bonus for a Growth & Social Media Marketing is $4,000 which represents 4% of their salary, with 50% of people reporting that they receive a bonus each year. Growth & social media Marketings make the most in Denver at $86,318, averaging total compensation -4% greater than the US average.

Growth & Social Media Marketing Salary Ranges

Growth & Social Media Marketing salaries in the United States range from $45,320 to $129,700, with a median salary of $85,240. Approximately 50% of Growth & Social Media Marketers earn $83,000, while the top 83 percent earn $129,700 per year.

As a Growth & Social Media Marketer, How Much Tax Will You Owe

According to the IRS, an individual filing in this tax bracket would have an average federal tax rate of 24% in recent years. Growth & social media Marketings could expect to take home approximately $73,863/year after deducting the federal tax rate of 24%. Each paycheck would equal approximately $3,078.

Get the Social Media Marketing Salary You Want

Although social media marketing may appear to be simple, it requires a specific set of specialized skills in order to be effective. It is important that you demonstrate to potential employers that you have a well-rounded skill set that aligns with the company’s needs if you intend to land a job interview for a social media marketing position.


In order to have a successful salary discussion, it is essential to prepare in advance. In order to ensure a fair negotiation process, it is important to gather market-specific pay data prior to starting the discussion. It is imperative that you know what you are worth.

You can find more information about your career path in the wild world of social media by reading this guide to social media careers.

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