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Starting A Specialty Food Business

Over the past few years, the specialty food segment has steadily grown to account for more than 16% of the total food market. Marketing and packaging design plays a vital role in bringing your delicious recipes to market. Food product businesses are unlikely to succeed without eye-catching packaging and compelling stories.

Specialty foods: what are they?

Foods that are considered specialty are often produced in limited quantities and distributed regionally. Specialty food is made by a small or medium-sized business using premium ingredients. Many specialty foods would be considered gourmet. Food items that aren’t manufactured by multinational corporations are specialty foods, such as snacks, soft drinks, baking mixes, and more.

Consumer marketing of specialty foods

Specialty food businesses depend heavily on marketing, which includes the design of product packaging. It is a very competitive industry. Thus, new products must differentiate themselves from similar products offered by other vendors. An eye-catching product package can tell the brand story while highlighting the product’s best features.

Specialty food businesses are heavily focused on brand-building. The creation of an online brand identity requires a functional website and a steady stream of social media content. It is common for specialty food business founders to be amazing cooks or farmers; however, they may not have what it takes to build a brand or design packaging for their products. Specialty food entrepreneurs can hire freelancers to handle their marketing.

Designer of food packaging

Consumers place a great deal of importance on food packaging design. More than 60% of shoppers won’t buy products with inadequate label information, according to a recent survey. According to the same survey, one-third of shoppers will reject a product if they do not like its label.

You should always hire freelancers who can deliver print-ready image files of your packaging when hiring a freelancer. 3D renderings of the assembled package should also be included in a good packaging design package. If you hire a designer, ensure that he or she will also include “dielines.” Dielines illustrate all of the cut lines and fold lines on the packaging once it has been flattened.

Photographer of products

It is a specialized skill to photograph food, so you’ll want to hire a professional to make your marketing materials look as tasty and appealing as possible. Quality product photographers are a must-hire no matter what your brand’s Instagram account, online store, or product label needs.

Website builder for e-commerce

Don’t underestimate the power of an e-commerce website to sell your product directly to consumers even if you plan to sell wholesale to grocers or gourmet food stores. Last year, specialty food e-commerce sales increased by more than 130%, according to the Specialty Food Association.

During the pandemic, online sales increased as consumers avoided brick-and-mortar establishments and cooked and ate at home more frequently. Therefore, customers need to be able to order directly from your website.

Manager of social media

Specialty food companies rely heavily on social media for their success. Social media is not only useful for establishing brand identities and creating buzz for contests, but also for driving sales through social media ads. Through social media advertising, companies can target ads to specific groups of consumers who are most likely to purchase their products.

Technologists in the food industry

The label of every food product must include a nutritional facts panel. The nutrient content of your product can be calculated by a freelance food technologist using the ingredients and recipe provided. To comply with federal law, your product must have an accurate nutrition facts panel.


By assembling a freelance team to carry out your vision, you can launch your own food business. If you need help marketing your specialty food product, or anything else, Fiverr is the place to go. Recruit the expert talent you need for your business by exploring the Fiverr marketplace.

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