As a social platform populated by Gen-Zers and viral dance challenges, TikTok is becoming a marketing goldmine for companies and brands. Businesses looking to expand their marketing efforts have plenty of opportunities to take advantage of TikTok’s over 1 billion monthly active users. TikTok marketing trends are one of the best ways for new users to get started on TikTok. Here are some suggestions.
Trends in TikTok marketing for businesses
Interested in growing your TikTok presence? Here are some of the best marketing trends to follow.
1. Engage influencers in your campaign
Collaborations with TikTok influencers are an established marketing strategy. Social celebrity status influencers and micro-influencers are also on TikTok, like on other social platforms. It’s no secret that TikTok influencers have a powerful way of influencing their huge followings.
The influencer’s content is often liked, commented on, and engaged with by these loyal followers. A product or service that comes highly recommended by an influencer will be more likely to be purchased by the influencer’s audience due to this loyalty.
The most important thing to remember when choosing an influencer is that it’s important to choose someone whom your business is proud to work with publicly. To ensure your brand’s image is upheld, consider the influencer’s values, behavior, and other brand partnerships.
2. Take part in the Branded Hashtag Challenge
Creating branded hashtag challenges on TikTok is another marketing trend businesses can use. Business establishments use this technique to encourage followers to develop their own content using a unique hashtag. In addition to raising brand awareness, if the hashtag challenge is super successful, more media attention can be gained.
3. Advertise on TikTok
The TikTok advertising trend is another rising TikTok social marketing trend for businesses. Currently, TikTok isn’t crawling with other competitors, which makes it attractive to businesses for advertising. “TikTok For Business” allows brands to create many types of paid advertisements, such as in-feed ads, sponsored hashtags, and homepage banner ads, through which brands can promote their products and services. Advertisers can target specific ages, demographics, and locations of their audience as well as users who view related content to narrow down their focus and audience.
4. Make use of trending songs
On TikTok, music is a necessity because it makes everything better. TikTok marketing strategies should include trending songs in your videos since 80% of the top-performing videos in 2021 included music. Videos you create with a trending song tend to get more views, and that’s not by mistake. Users who have already interacted with the trend will see your video when the TikTok algorithm categorizes it.
Why should you use trending songs? It’s what users want to hear. Approximately 67% of TikTokers prefer brands to feature trending TikTok songs in their videos or ads, according to Music Business Worldwide. Advertisements may not be what everyone wants to see, but they are a vital part of marketing, and if you are going to run ads, then make sure they are relevant to the target audience who will be seeing them.
Use TikTok to market your business
Businesses and brands have a lot to gain from TikTok’s marketing opportunities. It is likely that your TikTok presence will have positive results, whether you use influencer marketing, trending songs, TikTok advertisements, or a combination of all these marketing trends. Check out all the blog content and talent via Fiverr for more marketing and business tips.
