Being a blogger can sometimes feel like you have a mile-long to-do list. There are plenty of important tasks to keep you busy every day, from coming up with topic ideas to writing, publishing, and promoting. You may be using your time well, but are you getting the most out of it?
You may be missing out on better results if you are not actively applying the 80/20 rule to your blog. Want to learn more? From our tips, you can learn how to develop your blogging marketing strategy by applying the 80/20 rule.
In terms of blogs, what is the 80/20 rule?
Known as the 80/20 Rule, the Pareto Principle, explains that 80% of your results are produced by just 20% of your efforts and activities. This may result in approximately the following results when applied to your blog:
- 20% of your posts generate 80% of your traffic
- Your top 20% of posts generate 80% of your income
- A 20% of marketing efforts generates 80% of leads and conversions
This actual ratio isn’t set in stone, and 80/20 is merely a benchmark. A 70/30 ratio may be closer to your blog, or an 85/15 ratio, or even a 95/5 ratio. Ratios themselves aren’t nearly as important as what you do with them.
Applying the 80/20 Rule to Your Blog
It is imperative to understand that not every hour of work is equally valuable and that staying busy does not necessarily mean earning more money. By focusing on the 20% of things that generate the greatest results, bloggers can create more time in their day and increase their revenue.
Identifying Your 20% Best-Performing
Start by listing all of the things you do during your day, including blogging and your other responsibilities. This will help you identify your top 20% of activities. You can then use that list to determine which tasks are high-value and which ones are not.
You shouldn’t necessarily stop working on all of the tasks that fall into the 80% category, as some are still relevant. As a result, you should focus first on the critical 20% of tasks, and only move on to the rest once the high-value tasks have been accomplished.
Content Strategy for Successful Blogging
Are you still unsure of how to apply the 80/20 rule to your blog? Here are some quick tips to get you started.
1. Identify and Promote Your Best-Performing Blogs
It is likely that the majority of your traffic and sales are derived from 20% of your blog posts, according to the 80/20 rule. For a better understanding of which blogs perform well, make sure you use Google Analytics or another tracking and reporting service.
As soon as you identify your high-traffic blogs, you can put your efforts into promoting them to a wider audience. Old top-performing posts from the past may also be revived and re-drive traffic if they are updated.
2. Reduce or Eliminate Low-Value Tasks
The next step is to decide whether the tasks not included in your 20% are really necessary. Maybe you can automate or eliminate some of the things that are taking up your valuable time. Next, you should consider outsourcing your blogging tasks if you want to get the most from them.
In general, if a task is not something that only you are capable of doing, it might be a suitable candidate for outsourcing. Here are some ideas to consider:
- Having an assistant to handle the proofreading and editing of your blog
- Getting your blogs to rank higher by working with an SEO expert
- Hiring a virtual assistant in order to assist with post promotion, emails, and other tasks
- Having a freelance writer write some of your blogs for you
Conclusion
Your revenue will increase once you start focusing on your high-value tasks instead of your low-value tasks. As a result, you will be able to use a portion of your new profits to cover some of the costs associated with outsourcing. This will ultimately free up more time, as well as position you for increased success.
